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Some shining examples of email marketing.
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Spotlight on good practice
Starting the year off on a positive note, the email clinic ponders the key factors that produce an effective, engaging e-shot.
Andrew Seel, Managing Director of integrated web marketing agency Qube, puts three campaigns by SmartMonkey, Lookfantastic and GoCompare.com under the microscope and highlights the elements that made these emails successful in 2007.
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Clever thinking, outside the inbox.
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Using email to generate a buzz
Building anticipation around a product before launch is a well-used approach, but the ability to measure the response to your campaign is a must if you’re to find out what works best.
Using PureResponse to track results, marketing agency WhyCommunicate? employed some bold buzz-building tactics around an exclusive First4Figures product, in an email campaign that delivered very impressive returns.
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It may be nearing February but when it comes to best practice, it’s never too late to make New Year’s resolutions.
Starting off on the right foot, we’ve taken a look back at the top 10 key points you should think about to maximise the effectiveness of your email marketing campaigns.
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Our readers are looking for advice and opinions to help answer their email marketing questions. Have you got the knowledge?
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Q. I've heard of the term 'Life Cycle Messaging Strategy' but I'm not too sure exactly what this is - can anyone help?
Paul, Reading
Do you have some tips for Paul, or if you can explain the concept in plain English, get in touch.
Send your responses to answers@emailmarketingmanual.com and the best will be featured in next month’s issue.
Alternatively, if you've got a question you'd like to put to the marketing experts out there, send it to questions@emailmarketingmanual.com
Last month, Simon from Birmingham asked: 'I'm not getting the open and click through rate I expected from my campaigns. Should I just re-think my content and creative or are there other areas which I should focus on?'
Here's what one reader had to say. To read it in full, check out our q&a page:
'‘It’s all too easy to blame your creative design for the lack of opens and low click-through rates but there are other elements of your campaign that can also contribute to this...'
>read more
Rose, Leicester
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Pure to exhibit at the Technology for Marketing and Advertising show at Earl's Court 2, London
Tuesday 12 and Wednesday 13 February 2008
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Email Marketing Training by Academy Internet – London
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With the latest theory in successful email marketing, real life best practice examples, hands-on interactive exercises and a free trial of the Pure email marketing toolset, this course will give you the confidence to build successful email campaigns into your marketing strategy.
Click here to request more information
Book now for just £395 + VAT.
'Very informative and interactive!'
Caroline Woods, Leger Holidays
Academy Internet is a rapidly growing e-learning and internet marketing consultancy which delivers measurable results for customers with training, e-learning and internet marketing projects.
Click here to view the previous edition of the Email Marketing Manual.
Click here to view backdated articles from the Email Marketing Manual.
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