The theme for this year’s ad:tech London is ‘Think strategy, not technology!’ ‘Within the current economic situation, the use of digital has arisen as the most and essential challenge organisations need to face in order to strength their strategy, evolve campaign measurement and optimise overall return on marketing investment.’

The exhibition will feature ‘The Mobile Marketing Show’, Google University, over 120 free educational sessions. New Media Age will also reveal the 2009 listing of the ‘New Media Age Top 100 Interactive Agencies’ at the show.

Ad:tech London remains the only place to quickly source robust solutions learn best practices and get expert advice on how to make your business thrive online.

Pure, sponsors of the EMM, are exhibiting at ad:tech London, stand 352. Robin Kennedy of Pure will be presenting a seminar entitled ‘Email - to Blast, to Broadcast, or enter into Dialogue?’ on Tuesday, September 22, from 3:50pm - 4:20pm, in the Email Marketing Theater.

You can register online for complimentary tickets.

How can you use email to increase your brand presence on social networking sites?

If you already have your own social networking groups and are looking to promote them or want to spread your marketing messages across these sites, read on for some top tips. 

Produced by Marketing Week, Marketing Week Live is the UK's only event to reflect marketeers changing role. In the current climate, marketeers are likely to be involved in more elements of the marketing mix, work across various disciplines and work closely with previously separate departments.

This event is providing a single destination for market research, online marketing, data marketing and in-store marketing activity.

Marketing Week Live is bringing together four individual exhibitions, each with a specific conference, into one venue at one time, creating a true melting pot of ideas and inspiration for the most forward thinking marketers.

Artigiano, the UK's leading Italian fashion brand, was particularly interested in looking at increasing their open rates. Artigiano work closely with key fashion houses in Italy, to bring stylish, high quality clothes, perfectly designed and shaped for women in the UK.

Duncan Birch reviews the findings of an 'Email Tune-Up', carried out for this high profile brand. The intention; to look closely at aspects affecting Artigiano's open rates, giving recommendations for improvements.

Marketeers are increasingly finding that they need to communicate to a global community. Audiences have become more sophisticated, and mass marketed emails, without customisation, are no longer acceptable.

So, how do you fully convert your emails into different languages in order to provide your audience with the tailored message they expect?

2009's Future of Web Design tour hits the road in September with talks and workshops on networking, microformats and numerous topics relating to making the most engrossing online marketing platforms possible.

With Key speakers including Clearleft's Paul Annett, Steve Pearce from Skype and Patrick Lauke 'Web Evangelist' at Opera and columnist for .net Magazine, the sessions prove to be quite dynamic and way above value for money with ticket prices starting at £44.00 for early bird buyers.

Where is it?

Hosted by Carsonified, who had great success with last months FOWD event in London, will be pulling the bus over on the following dates:

02 Sept - Belfast
09 Sept - Bristol
14 Sept - Glasgow
16 Spet - Leeds

For more information check out the FOWDTOUR website
http://events.carsonified.com/fowd/2009/tour

UX London is a unique event combining inspirational talks with in-depth workshops presented by some of the industry’s biggest names.

The now sold out event is pitched at both those just starting in the industry as well as seasoned pro's.

Taking place at the Cumberland Hotel in London, Brighton based Clearleft host the three day event which sees workshops in branistorming, information architecture, strategy and planning and a plethora of other all important developing and experience shaping concepts.

The company are no strangers to events such as this with Paul Annett providing a well receive talk at this years SXSW festival. You can watch the screencast at paulannett.co.uk/sxsw09

The O'Reilly search aquisition conference which was due to take place June 9-11th in Burlingame, California has been postponed, according to the O'Reilly website, "Due to the challenging economic environment".

We take that to mean that their rather high price for seats put the majority of people interested off.

The notice continues with. "If you would like to continue the conversation on making the web easier to find, please visit janeandrobot.com and follow twitter.com/janeandrobot to become part of the community, read the latest on technical SEO issues from industry experts, and attend local technical SEO meetups.".

Perhaps nobody found the site in natural search? Or maybe it's just time for conferences to start looking at the continued high price tags for day seminars and gauging their value to the end user?

June 2nd, University of Westminster, London

A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile.

Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.

More information: http://www.nmk.co.uk/event/2009/3/16/social-media-for-business